Our Story
In 1996, SELDOC was established as a GP co-operative to provide out of hours primary care to patients across south east London. Our local knowledge and experience over the past 28 years has resulted in strong relationships with other local partners and we now provide services for 2 million patients. We have developed and expanded our services for the benefit of our patients.
Our purpose and values
Our purpose is to deliver trusted healthcare to the communities we serve. Working together with local partners, we will develop and provide healthcare services to benefit patients and to make a better NHS. We are committed to providing high quality services for NHS patients.
Patient-first
We work together to provide exceptional care which local communities can trust;
We prioritise our patients’ needs over everything else;
We treat and care for our patients the way we would want to be treated and cared for.
Compassionate
We respond to those who need our help with kindness and empathy;
We value diversity and treat everyone with respect;
We listen to others and ensure every individual has the opportunity to be heard.
Competent
We achieve amazing results through clinical, operational and financial expertise;
We take responsibility for our actions and hold each other to account;
We deliver safe and reliable care.
Empowering
We empower people to make the right choices by keeping them informed;
We provide our people with the tools they need to be brilliant at their jobs;
We work hard to learn from and build on our successes.
Adaptable
We embrace innovation and adopt new technologies to provide better care for our patients;
We are committed to developing long-term partnerships that benefit the quality of our care;
We remain dependable during times of change or disruption.
Our People
We are a clinically led organisation where every decision we make is focused on our patients. For us, good care is everything. We have a diverse workforce which includes clinical professionals, project managers, operational leaders, business professionals and administrators. We recognise and value the importance of our workforce and the role that each individual plays in delivering excellent care.
Executive Team
We have a multidisciplinary executive team which has more than one hundred years of combined NHS experience in healthcare. Its skills have been gained in primary and secondary care in multiple settings. This team leads SELDOC clinically, operationally and financially. Where it makes sense for patients, we extend our reach into new services and new geographies.
Board of Directors
Keith Westcott
Chair of the Board
Over the past 35 years, Keith has held senior positions in many organisations of different sizes and structures. Keith has extensive experience from large corporates, mid-range plcs. and small start-up businesses - he also held the role of MD of Ericsson UK and VP Ericsson NW Europe for a large part of his career. He joined the SELDOC Board in 2018 and his focus is on developing the organisation to reach its true potential.
Steven Pink
CEO
Steven has held senior leadership roles in the UK and the US across different sectors and organisations including the NHS, Bupa, British Airways, Natwest and Marks & Spencer. He joined SELDOC as CEO in November 2017. Having led the SELDOC team through a period of significant positive change, Steven is now leading the team through the next phase of the SELDOC journey, focusing on new services and continuous improvement in patient care.
Dr Olaleye Oginni
Interim Medical Director
As Interim Medical Director Olaleye brings over 15 years of healthcare leadership experience, with expertise in clinical governance, strategic planning, and service delivery. Previously, Olaleye led ProMed Innovations, advancing healthcare through clinical research and health promotion, and held leadership roles at NHS England and Greenbrook Healthcare, where he oversaw clinical strategy and urgent care services.
With a focus on patient-centered care and operational excellence, Olaleye is committed to driving continuous improvement in healthcare delivery, ensuring SELDOC remains a leader in providing high-quality care
Dr Robin Rastogi
Board Vice Chair - GP Non-Executive Director
Robin has worked as a GP for over 20 years and over this time has set up Urgent Care Centre models at Guy’s Hospital, encompassing primary care. He has developed an in-depth understanding of the challenges facing GPs on the front line. He joined the SELDOC Board in 2010 as Chair of the Finance Committee. Robin is passionate about the difference SELDOC can make to the people of south London and beyond.
Clive John
Chair of Finance Risk and Audit Committee
Clive has significant experience in financial management and business growth that he has accumulated from a long career in accountancy and private equity businesses. He has held previous healthcare board positions with Radiology Reporting Online LLP and Lodestone Patient Care Ltd. He joined the SELDOC Board in 2019 and chairs the Finance, Risk and Audit Committee and also the Remuneration Committee.
Dr Jayesh Patel
Board GP Non-Executive Director
Jayesh has worked in the NHS for over 16 years and holds a variety of roles within primary care. He is concurrently the Chair of the Lambeth GP Federation and a GP Partner at Pavilion Medical Centre and Hetherington Group Practice. Jayesh joined the SELDOC Board in 2018 and has a specialist interest in healthcare modelling and procurement.
Dr Sanjay Das
Board GP Non-Executive Director
Dr. Sanjay Das is an award-winning General Practitioner with over 11 years of experience in primary care in South East London. He has worked extensively with commissioning bodies and the Lewisham Federation, making significant contributions, particularly in diabetes management and care home services. Dr. Das is dedicated to improving primary care services in South East London.
Alan Penrhyn-Lowe
Financial Director
Alan is a seasoned Finance Director with proven expertise in financial strategy, governance, and operational efficiency. He has managed financial operations in organizations with turnovers ranging from £50m to £260m, leading efforts in cost reduction, cash flow improvement, and strategic exits. With extensive experience in private equity-backed companies, Alan has successfully overseen mergers, acquisitions, and business transformations. His diverse background spans sectors such as construction, care homes, property management, and recruitment. Alan now applies his wealth of knowledge to support SELDOC in achieving its growth objectives.
Annual Report ---------------------------View our 2023-24 Annual Report and Accounts
