Keith Westcott 
Chair of the Board 
Over the past 35 years, Keith has held senior positions in many organisations of different sizes and structures. Keith has extensive experience from large corporates, mid-range plcs. and small start-up businesses - he also held the role of MD of Ericsson UK and VP Ericsson NW Europe for a large part of his career. He joined the SELDOC Board in 2018 and his focus is on developing the organisation to reach its true potential. 
 
 
LinkedIN
Steven Pink 
CEO 
Steven has held senior leadership roles in the UK and the US across different sectors and organisations including the NHS, Bupa, British Airways, Natwest and Marks & Spencer. He joined SELDOC as CEO in November 2017. Having led the SELDOC team through a period of significant positive change, Steven is now leading the team through the next phase of the SELDOC journey, focusing on new services and continuous improvement in patient care. 
 
 
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Dr Robin Rastogi 
Vice Chair - Non-Executive Director 
Robin has worked as a GP for over 20 years and over this time has set up Urgent Care Centre models at Guy’s Hospital, encompassing primary care. He has developed an in-depth understanding of the challenges facing GPs on the front line. He joined the SELDOC Board in 2010 as Chair of the Finance Committee. Robin is passionate about the difference SELDOC can make to the people of south London and beyond. 
Surgery
Clive John 
Non-Executive Director and Chair of Finance Risk and Audit Committee 
Clive has significant experience in financial management and business growth that he has accumulated from a long career in accountancy and private equity businesses. He has held previous healthcare board positions with Radiology Reporting Online LLP and Lodestone Patient Care Ltd. He joined the SELDOC Board in 2019 and chairs the Finance, Risk and Audit Committee and also the Remuneration Committee. 
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Dr Jayesh Patel 
Non-Executive Director 
Jayesh has worked in the NHS for over 16 years and holds a variety of roles within primary care. He is concurrently the Chair of the Lambeth GP Federation and a GP Partner at Pavilion Medical Centre and Hetherington Group Practice. Jayesh joined the SELDOC Board in 2018 and has a specialist interest in healthcare modelling and procurement. 
Dr Sanjay Das 
Non-Executive Director 
Dr. Sanjay Das is an award-winning General Practitioner with over 11 years of experience in primary care in South East London. He has worked extensively with commissioning bodies and the Lewisham Federation, making significant contributions, particularly in diabetes management and care home services. Dr. Das is dedicated to improving primary care services in South East London. 
Alan Penrhyn-Lowe 
Financial Director 
Alan is a seasoned Finance Director with proven expertise in financial strategy, governance, and operational efficiency. He has managed financial operations in organizations with turnovers ranging from £50m to £260m, leading efforts in cost reduction, cash flow improvement, and strategic exits. With extensive experience in private equity-backed companies, Alan has successfully overseen mergers, acquisitions, and business transformations. His diverse background spans sectors such as construction, care homes, property management, and recruitment. Alan now applies his wealth of knowledge to support SELDOC in achieving its growth objectives. 
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Dr Olaleye Oginni 
Interim Medical Director 
As Interim Medical Director, Olaleye brings over 15 years of healthcare leadership experience, with expertise in clinical governance, strategic planning, and service delivery. Previously, Olaleye led ProMed Innovations, advancing healthcare through clinical research and health promotion, and held leadership roles at NHS England and Greenbrook Healthcare, where he oversaw clinical strategy and urgent care services. With a focus on patient-centered care and operational excellence, Olaleye is committed to driving continuous improvement in healthcare delivery, ensuring SELDOC remains a leader in providing high-quality care. 
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SELDOC was established in 1996 as a GP co-operative providing Out of Hours primary care across South East London. 

Our local knowledge and experience over the past years have resulted in strong relationships with other local partners and we now provide services across London (population 8.5m). We have developed and expanded our services focusing on making a real difference to the quality of patient care. 
SELDOC's 30 Year Anniversary Timeline

Our purpose and values that drive us 

Our purpose is to deliver trusted healthcare to the communities we serve.  

Patient-first 

We work together to provide exceptional care which local communities can trust; 
We prioritise our patients’ needs over everything else; 
We treat and care for our patients the way we would want to be treated and cared for. 

Compassionate 

We respond to those who need our help with kindness and empathy; 
We value diversity and treat everyone with respect; 
We listen to others and ensure every individual has the opportunity to be heard. 

Competent 

We achieve amazing results through clinical, operational and financial expertise; 
We take responsibility for our actions and hold each other to account; 
We deliver safe and reliable care. 

Empowering 

We empower people to make the right choices by keeping them informed; 
We provide our people with the tools they need to be brilliant at their jobs; 
We work hard to learn from and build on our successes. 

Adaptable 

We embrace innovation and adopt new technologies to provide better care for our patients; 
We are committed to developing long-term partnerships that benefit the quality of our care; 
We remain dependable during times of change or disruption. 

Patient-first 

We work together to provide exceptional care which local communities can trust; 
We prioritise our patients’ needs over everything else; 
We treat and care for our patients the way we would want to be treated and cared for. 

Compassionate 

We respond to those who need our help with kindness and empathy; 
We value diversity and treat everyone with respect; 
We listen to others and ensure every individual has the opportunity to be heard. 

Competent 

We achieve amazing results through clinical, operational and financial expertise; 
We take responsibility for our actions and hold each other to account; 
We deliver safe and reliable care. 

Empowering 

We empower people to make the right choices by keeping them informed; 
We provide our people with the tools they need to be brilliant at their jobs; 
We work hard to learn from and build on our successes. 

Adaptable 

We embrace innovation and adopt new technologies to provide better care for our patients; 
We are committed to developing long-term partnerships that benefit the quality of our care; 
We remain dependable during times of change or disruption. 

Our Board 

Our Board brings over a century of combined expertise, blending corporate leadership experience with in-depth NHS healthcare knowledge gained in primary and secondary care across diverse settings. The team provides strategic, clinical, operational, and financial leadership. 
Keith Westcott 
Chair of the Board 
biography 
Steven Pink 
CEO 
biography 
Dr Robin Rastogi 
Vice Chair - GP NED 
biography 
Clive John 
Board NED and FRAC Chair 
biography 
Dr Jayesh Patel 
GP - NED and QC Chair 
biography 
Dr Sanjay Das John 
GP NED 
biography 
Alan Penrhyn-Lowe 
Financial Director 
biography 
Dr Olaleye Oginni 
Medical Director 
biography 

Our People 

We are clinically led, with a diverse workforce of medics, project managers, operational leaders, business professionals and administrators – every one of whom plays an important and valued role in delivering excellent care to our patients. 
Want to join our diverse clinical team?

Annual Reports 

View our 2024-2025 
Annual Report & Accounts 
Learn more
View our 2023-2024 
Annual Report & Accounts 
Learn more
View our 2022-2023 
Annual Report & Accounts 
Learn more
View our 2021-2022 
Annual Report & Accounts 
Learn more

Archived Annual Reports 

2019 - 2020

Our Policies 

To view our policies, use the link below. 
Discover

News 

To read the latest news from SELDOC Healthcare click here: 
News

Staff information 

Freedom to Speak Up 
We work hard to get things right, but occasionally may miss something important. 
It’s vital for us to hear what you have to say so we have the opportunity to fix it. 
 
If you have concerns about: 
 
Unsafe patient care 
Working conditions 
Induction or training 
Bullying 
 
We will sort it – we are here to help – you can either: 
 
Raise it with someone in your team 
Email HR d.witt@nhs.net 
Or contact your local Freedom to Speak Up Guardian: Tina Cookson email: tinacookson@nhs.net 
Freedom to Speak Up